Why Google Algorithm Updates Shouldn’t Matter

Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.

Google Algorithm Updates Are Constant

Google updates its algorithm constantly. According to Moz, Google changes its algorithm 500 to 600 times per year. However, we only know about the updates that Google wants us to know about. Why? So, we can help Google serve higher-quality search results to their users. Essentially, Google’s algorithm updates remind us to constantly improve our websites. In return, we are rewarded with better rankings and more traffic. By making your website better, you’re making Google Search better, which is good for both Google’s bottom line and yours.

Google’s Objectives Are Not Rocket Science

Google’s primary objective is to make money. Google’s core business is advertising, and Google wants people to use its search engine in order to sell advertising via pay-per-click (PPC) ads. In order to sell PPC ads, Google.com must generate traffic, and a lot of it. Google knows people are more inclined to use a search engine that provides them with higher quality search results. Thus, providing high-quality search results ensures Google.com generates enough traffic to sell PPC ads.

Why Is This Important?

Understanding Google’s objectives makes having a successful long-term SEO strategy much easier to obtain. You can spend a lot of time analyzing Google’s algorithm updates and attempt to outsmart them, which will inevitably fail, or you can implement a strategy that helps Google achieve its objectives of providing users with high-quality search results so it can sell PPC ads, and succeed.

Focus on the User and All Else Will Follow

Google has a list of "10 things we know to be true" within the Company Overview section of its website. The first item on this list says, Focus on the user, and all else will follow. Google Search certainly incorporates this philosophy, and when it comes to your website, the same is true. Focus on providing your end-users with the content and experience they expect from your website, and all else (i.e., rankings, traffic, and conversions) will follow.

Conclusion

This is not to say you should completely ignore Google algorithm updates when they’re announced. It simply means as long as your SEO strategy is in line with Google’s objectives, and focuses on providing users with great content and a positive user-experience, algorithm changes should not be a concern.

Reference :- http://goo.gl/rfs5tV

Game Of Thrones Game Leads Into Season 5

Telltale Games has kept their Game of Thrones project under tight wraps over the past year. On Tuesday, they finally shed some light on the adventure game based on the HBO show. Game of Thrones: A Telltale Games Series stars House Forrester. They appeared in George R. R. Martin's novel A Dance with Dragons but haven't been seen in the TV show yet. The Forresters reside in the Wolfswood in northern Westeros. Their stronghold of Ironrath has stood at the edge of Westeros' largest ironwood forest for fifteen hundred years. "Ironrath is a testament to the strength and endurance of Ironwood," Telltale explains . "The Forrester house words are 'Iron from Ice', which echoes their belief that - like the ironwood itself - the adverse conditions and unforgiving landscape of the North only makes them stronger." Like their bannermen at House Glover, the Forresters are loyal allies of the Starks. This puts them right in the middle of the War ...

HTTPS As A Ranking Signal

Security is a top priority for Google. They invest a lot in making sure that their services use industry-leading security, like strongHTTPS encryption by defaul t. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google. Beyond their own stuff, they are also working to make the Internet safer more broadly. A big part of this is, they are making sure that websites people access from Google are secure. For instance, they have created resources to help webmasters prevent and fix security breaches on their sites. They want to go even further. At Google I/O a few months ago, They called for “ HTTPS everywhere ” on the web. They have also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS , or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months they have been running tests taking into account whether sites use secure, en...

Tesla Model S & BMW i3 Get New Skins

Tesla may be the most American car company nowadays, and especially once the gigafactory gets rolling. In honor of Veterans Day , Tesla rolled out a a Tesla Model S with camouflage vinyl wrap and louvered back windows. The special Model S was also stamped with a nice Twitter hashtag, #TeslaVets. It’s a nice tribute to the guys and gals who put their lives on the line in the name of the USA, and it also brings attention to the fact that one of the best ways to protect the country from some of its biggest threats, global warming and oil wars, is to go electric. But this isn’t Tesla’s first sign of support for vets. The California-based car company has also committed to hiring a lot of them . “The actual work was done by SS Customs, and also features unique camo wheels, a roof rack, and yellow military-esque headlights,” GAS2 writes . “Tesla revealed the Veterans day tribute via its Facebook page , with this simple message; ‘A heartfelt Veterans Day thank you to all wh...

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