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Google Patent Aims to Use TV as a Signal in its Search Algorithm

Google’s latest patent gaining buzz is one that seems to suggest the search engine will know what television show is playing near the device a person is using to perform a search on.  Bill Slawski, founder of consulting and SEO service company, SEO by the Sea, keeps a watchful eye on Google patents and what they may mean to the future of search. In his latest observation,  he points out a patent  by Google granted on September 16 proposes a new way to marry television and search results.  The patent  is described as a “system and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device.” Why would Google want to do this?  A look into the patent shows that Google wants to improve the results of those who are performing a search while watching a television program, where the search is related to the program.  From the patent documentation: A TV viewer (some...