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Google’s latest patent gaining buzz is one that seems to suggest the search engine will know what television show is playing near the device a person is using to perform a search on.  Bill Slawski, founder of consulting and SEO service company, SEO by the Sea, keeps a watchful eye on Google patents and what they may mean to the future of search. In his latest observation,  he points out a patent  by Google granted on September 16 proposes a new way to marry television and search results.  The patent  is described as a “system and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device.” Why would Google want to do this?  A look into the patent shows that Google wants to improve the results of those who are performing a search while watching a television program, where the search is related to the program.  From the patent documentation: A TV viewer (some...

Few days ago Head of Search Spam Matt Cutts gives us a video that describe how Google evaluating new search algorithm which one they are going to use or which one they are going throw away. A question was asked by James Foster of Sydney: What metrics Google used to calculate that one function of the ranking algorithm is gives the good quality result to user than other? Matt Cutts give the answer into the three steps, that how they evaluate search algorithms: They test the results of the algorithms and compare their results rank with the new algorithms offline, If the URLs in the result are of high quality then the last algorithms takes place. The quality of a URL is based on search quality raters that how they rate the URLs in the last cases. If the URLs are not rated, then Google could request the raters  to rate the new URLs or benchmark the previous search result to this set of new test. Based on these metrics, Google can decide to carry on to the next lev...

Hey there is update by Google in Page Rank Toolbar; The   Google Page Rank toolbar updated in over 10 months, The Google Page Rank Toolbar was last updated in February 2013. Couple of months ago Matt Cut’s said we could see the updated Google Page Rank Toolbar in the end of the 2013 and here all we are Google just updated it’s Page Rank Toolbar in the morning of 6 December . In the SEO community it’s always a big deal when Google announced such type of update in Internet Marketing and Page Rank Toolbar because the Page Rank Toolbar is clearly visible metric to determine the quality of website and how many good back links pointing on the website. Page Rank is only one of the most valuable quality factors that taken into account by Google’s search algorithm thus it is important not to obsess over it too much. Google Page Rank Explained by this