Think Create & Do

When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a Friday at 4.30pm just before you are due to go to the pub, then have to spend the following days chatting to a guy called ‘Link Daemon’ who lives in Boston and just happens to know someone on G+ who inturn just happens to be dating the cousin or someone who used to work at Google. I have watched all of this horror from the sidelines, peering around a corner from the social media department or hearing the banshee screams from the safety of the content marketing office. I have always been fascinated by the power that  Google wields over Search  and how the ripples impact all facets of the industry, from social media and content marketing to even P.R. This interest in the negative effects of Goo...

Google’s latest patent gaining buzz is one that seems to suggest the search engine will know what television show is playing near the device a person is using to perform a search on.  Bill Slawski, founder of consulting and SEO service company, SEO by the Sea, keeps a watchful eye on Google patents and what they may mean to the future of search. In his latest observation,  he points out a patent  by Google granted on September 16 proposes a new way to marry television and search results.  The patent  is described as a “system and method for enhancing user search results by determining a television program currently being displayed in proximity to an electronic device.” Why would Google want to do this?  A look into the patent shows that Google wants to improve the results of those who are performing a search while watching a television program, where the search is related to the program.  From the patent documentation: A TV viewer (some...