Why Google Algorithm Updates Shouldn’t Matter

Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.

Google Algorithm Updates Are Constant

Google updates its algorithm constantly. According to Moz, Google changes its algorithm 500 to 600 times per year. However, we only know about the updates that Google wants us to know about. Why? So, we can help Google serve higher-quality search results to their users. Essentially, Google’s algorithm updates remind us to constantly improve our websites. In return, we are rewarded with better rankings and more traffic. By making your website better, you’re making Google Search better, which is good for both Google’s bottom line and yours.

Google’s Objectives Are Not Rocket Science

Google’s primary objective is to make money. Google’s core business is advertising, and Google wants people to use its search engine in order to sell advertising via pay-per-click (PPC) ads. In order to sell PPC ads, Google.com must generate traffic, and a lot of it. Google knows people are more inclined to use a search engine that provides them with higher quality search results. Thus, providing high-quality search results ensures Google.com generates enough traffic to sell PPC ads.

Why Is This Important?

Understanding Google’s objectives makes having a successful long-term SEO strategy much easier to obtain. You can spend a lot of time analyzing Google’s algorithm updates and attempt to outsmart them, which will inevitably fail, or you can implement a strategy that helps Google achieve its objectives of providing users with high-quality search results so it can sell PPC ads, and succeed.

Focus on the User and All Else Will Follow

Google has a list of "10 things we know to be true" within the Company Overview section of its website. The first item on this list says, Focus on the user, and all else will follow. Google Search certainly incorporates this philosophy, and when it comes to your website, the same is true. Focus on providing your end-users with the content and experience they expect from your website, and all else (i.e., rankings, traffic, and conversions) will follow.

Conclusion

This is not to say you should completely ignore Google algorithm updates when they’re announced. It simply means as long as your SEO strategy is in line with Google’s objectives, and focuses on providing users with great content and a positive user-experience, algorithm changes should not be a concern.

Reference :- http://goo.gl/rfs5tV

Tesla Model S & BMW i3 Get New Skins

Tesla may be the most American car company nowadays, and especially once the gigafactory gets rolling. In honor of Veterans Day , Tesla rolled out a a Tesla Model S with camouflage vinyl wrap and louvered back windows. The special Model S was also stamped with a nice Twitter hashtag, #TeslaVets. It’s a nice tribute to the guys and gals who put their lives on the line in the name of the USA, and it also brings attention to the fact that one of the best ways to protect the country from some of its biggest threats, global warming and oil wars, is to go electric. But this isn’t Tesla’s first sign of support for vets. The California-based car company has also committed to hiring a lot of them . “The actual work was done by SS Customs, and also features unique camo wheels, a roof rack, and yellow military-esque headlights,” GAS2 writes . “Tesla revealed the Veterans day tribute via its Facebook page , with this simple message; ‘A heartfelt Veterans Day thank you to all wh

Taylor Swift Unhappy After Princeton Review Misquotes Her Lyrics in SAT Test Paper

Image courtesy: TaylorSwiftVEVO/YouTube The popstar of several multi-million dollar hits and multi-million dollar legs , Taylor Swift is not one to be messed with. The Princeton Review found that out the hard way after they published Tay Tay's lyrics as an example of bad grammar on a SAT practice test. To be fair, they were trying to make the point that pop songs are where grammar goes to die and also cited other pop singers such as Katy Perry, Justin Timberlake, Lady Gaga and Kesha. The fiercely loyal Tay Tay fans were not likely to let this go by and Tumblr user Nava who was apparently having ' an amazing time studying for SAT' when she spotted this, posted a snapshot with the caption, " .... it isn't a pop song it's a country pop song so take that Princeton review Taylor is grammar queen so shhhhhh.." Source Unluckily for the Princeton Review however they misquoted the lyrics of the song Fifteen. The question paper wanted students to g

Ariana Grande Shows Off Her Killer Vocals in "Adore"—Listen to the Cashmere Cat Song Here!

Get ready to have another Ariana Grande hit on your mind all day! The 21-year-old's second album, My Everything, was full of music production from Norwegian producer Cashmere Cat, who even nabbed a "featured" credit on "Be My Baby," and now the singer has returned the favor. Cashmere Cat just released a new single titled "Adore," which features Ariana, but don't let that little F-word fool ya. The entire song is Grande and her hypnotizing voice serenading the listener over the Norwegian producer's ecclectic beat. It's really one great electro and R&B pairing that you never saw coming. As for whether or not she's singing about Big Sean (oh, c'mon, we all know you're thinking it)—we're gonna go with a "probably." The lyrics go a little something like this: "Boy so what's been on your mind?/ For me it's just you all the time/ We don't need to go nowhere tonight/ It'

Think Create & Do

Search This Blog