Skip to main content

Why Google Algorithm Updates Shouldn’t Matter

Image
By
Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.



Google Algorithm Updates Are Constant


Google updates its algorithm constantly. According to Moz, Google changes its algorithm 500 to 600 times per year. However, we only know about the updates that Google wants us to know about. Why? So, we can help Google serve higher-quality search results to their users. Essentially, Google’s algorithm updates remind us to constantly improve our websites. In return, we are rewarded with better rankings and more traffic. By making your website better, you’re making Google Search better, which is good for both Google’s bottom line and yours.

Google’s Objectives Are Not Rocket Science


Google’s primary objective is to make money. Google’s core business is advertising, and Google wants people to use its search engine in order to sell advertising via pay-per-click (PPC) ads. In order to sell PPC ads, Google.com must generate traffic, and a lot of it. Google knows people are more inclined to use a search engine that provides them with higher quality search results. Thus, providing high-quality search results ensures Google.com generates enough traffic to sell PPC ads.

Why Is This Important?


Understanding Google’s objectives makes having a successful long-term SEO strategy much easier to obtain. You can spend a lot of time analyzing Google’s algorithm updates and attempt to outsmart them, which will inevitably fail, or you can implement a strategy that helps Google achieve its objectives of providing users with high-quality search results so it can sell PPC ads, and succeed.

Focus on the User and All Else Will Follow


Google has a list of "10 things we know to be true" within the Company Overview section of its website. The first item on this list says, Focus on the user, and all else will follow. Google Search certainly incorporates this philosophy, and when it comes to your website, the same is true. Focus on providing your end-users with the content and experience they expect from your website, and all else (i.e., rankings, traffic, and conversions) will follow.

Conclusion


This is not to say you should completely ignore Google algorithm updates when they’re announced. It simply means as long as your SEO strategy is in line with Google’s objectives, and focuses on providing users with great content and a positive user-experience, algorithm changes should not be a concern.

  Reference :- http://goo.gl/rfs5tV
Labels:

Popular posts from this blog

Taylor Swift Unhappy After Princeton Review Misquotes Her Lyrics in SAT Test Paper

By
The popstar of several multi-million dollar hits and multi-million dollarlegs, Taylor Swift is not one to be messed with. The Princeton Review found that out the hard way after they published Tay Tay's lyrics as an example of bad grammar on a SAT practice test.

To be fair, they were trying to make the point that pop songs are where grammar goes to die and also cited other pop singers such as Katy Perry, Justin Timberlake, Lady Gaga and Kesha.

The fiercely loyal Tay Tay fans were not likely to let this go by and Tumblr user Nava who was apparently having ' an amazing time studying for SAT' when she spotted this, posted a snapshot with the caption, " .... it isn't a pop song it's a country pop song so take that Princeton review Taylor is grammar queen so shhhhhh.."


Source

Unluckily for the Princeton Review however they misquoted the lyrics of the song Fifteen. The question paper wanted students to grammatically correct, "Somebody tells you they love you, …
Read more

Jessica Lange Is Definitely Done With American Horror Story But Look Who's Checking in...

By
Good news and bad news, American Horror Story fans.

Queen Jessica Lange confirmed at tonight's PaleyFest panel that she will not return for American Horror Story: Hotel.

"Yes, I'm done," she told the audience, "We've had a great run here. I have absolutely loved doing these four characters that I've had the opportunity to play. In all the madness, I've loved the writers, my actors, Ryan and the whole, I mean, insanity of it, shooting here, shooting in new orleans, the stories, everything."

While that is definitely not music to our ears, the panel did offer up a few happier Hotel tidbits, like the fact that White Collar star Matt Bomer will be joining the show for the season, along with 30 Rock star Cheyenne Jackson. Both Bomer and Jackson are pretty familiar with Ryan Murphy and co, having both guest starred on Glee. Bomer also appeared in American Horror Story: Freak Show as a prostitute who was brutally murdered by Dandy (Finn Witrock).

While Jack…
Read more

Apple's New MacBook Is Almost a Tablet

By
The new MacBook is an iPad with a keyboard. That may be the best description of the new Apple laptop design, based on Apple’s launch event on Monday. At a mere 13 millimeters thick and weighing just two pounds, it approaches the iPad’s portability and is just as spartan, sporting only a solitaryconnector.
 PLAY VIDEO Why We Should Care About Quantum Computing With mega companies like Microsoft, Google and IBM quietly investing in quantum computing development, word is starting to leak out that the out-there technology with the sci-fi name might be a part of our lives sooner rather than later. DNEWS DCI Consumers tired of trying to shoehorn their iPad into a laptop (i.e., do real work on their iPad) may have finally found the ideal replacement. The new MacBook will replace the iPad for some people, according to Andy Vandervell, an editor at Trusted Reviews. “If you've ever bought a keyboard for your iPad and found that experience frustrating, the new MacBook is the perfect tonic,” V…
Read more