Skip to main content

Why Google Algorithm Updates Shouldn’t Matter

Whenever the search marketing industry gets wind of a Google algorithm update, it becomes a major topic of discussion. Articles are inevitably published on the specifics of the latest update and how to recover lost rankings for penalized sites. With the exception of historic changes to Google’s algorithm, such as the Panda and Penguin updates that fundamentally changed the way website publishers had to approach their optimization strategies, algorithm updates should not receive nearly as much attention as they currently do.



Google Algorithm Updates Are Constant


Google updates its algorithm constantly. According to Moz, Google changes its algorithm 500 to 600 times per year. However, we only know about the updates that Google wants us to know about. Why? So, we can help Google serve higher-quality search results to their users. Essentially, Google’s algorithm updates remind us to constantly improve our websites. In return, we are rewarded with better rankings and more traffic. By making your website better, you’re making Google Search better, which is good for both Google’s bottom line and yours.

Google’s Objectives Are Not Rocket Science


Google’s primary objective is to make money. Google’s core business is advertising, and Google wants people to use its search engine in order to sell advertising via pay-per-click (PPC) ads. In order to sell PPC ads, Google.com must generate traffic, and a lot of it. Google knows people are more inclined to use a search engine that provides them with higher quality search results. Thus, providing high-quality search results ensures Google.com generates enough traffic to sell PPC ads.


Why Is This Important?


Understanding Google’s objectives makes having a successful long-term SEO strategy much easier to obtain. You can spend a lot of time analyzing Google’s algorithm updates and attempt to outsmart them, which will inevitably fail, or you can implement a strategy that helps Google achieve its objectives of providing users with high-quality search results so it can sell PPC ads, and succeed.

Focus on the User and All Else Will Follow


Google has a list of "10 things we know to be true" within the Company Overview section of its website. The first item on this list says, Focus on the user, and all else will follow. Google Search certainly incorporates this philosophy, and when it comes to your website, the same is true. Focus on providing your end-users with the content and experience they expect from your website, and all else (i.e., rankings, traffic, and conversions) will follow.

Conclusion


This is not to say you should completely ignore Google algorithm updates when they’re announced. It simply means as long as your SEO strategy is in line with Google’s objectives, and focuses on providing users with great content and a positive user-experience, algorithm changes should not be a concern.

 Reference :- http://goo.gl/rfs5tV

Popular posts from this blog

Watch out WhatsApp: Google may be launching a free messaging app very soon

Software giant Google Inc plans to launch a mobile messaging app it is likely to test in India and other emerging markets, the Economic Times reported on Friday, citing sources.

If launched, the mobile app will compete in the mobile chat space with the likes of WhatsApp, Line and Hike.

The daily said Google was in the early stages of development of the app, which will not make it mandatory to use a Google login. Moreover, unlike WhatsApp, where users have to pay Rs 53 annually after one year of usage, Google's messaging app will be free.

The Mountain View, California-based company is also looking at localisation, by adding Indian language support and voice-to-text messaging, the newspaper said.

A Google spokeswoman said the company did not comment on speculation.

Source:- http://bit.ly/1xIZHMs

Ariana Grande Posted a video on Instagram

Assassin’s Creed Unity: Time Anomaly Trailer Sheds New Light on Contemporary Subplot

Earlier this week, Ubisoft quietly dropped another new trailer for Assassin’s Creed Unity. The Time Anomaly trailer gave players their first hint at the contemporary storyline that will carry over into the game. In the previous games, Desmond Miles was plugged into the Animus, which detected the “genetic memories” of his ancestors. Desmond Miles is out of the picture, so the main franchise story will likely move in the direction of another character’s bloodline. The previous games featured the ancestors of Desmond Miles, and Arno Dorian is not Desmond’s ancestor. The brand new trailer offers the first look at the present-day timeline. It appears that the stakes of using the Animus have changed. The Time Anomaly trailer offers some exciting new wrinkles for the Assassin’s Creed unity storyline.
The voice of an unknown female character warns an unnamed Assassin that the French Revolution simulation is collapsing. The Assassin is likely the main player or character and the descendant of A…