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35 Google Analytics alternatives for Internet Marketers

Courtesy of: Eperfects

5 More Killer Firefox Addons for Designers

If you compare the way you use your computer today with how you used it, let’s say 10 years ago, you will probably notice a big difference, even if you essentially still do the same tasks with it. Applications replace Software and Add-Ons replace Stand Alone Programs.

It’s obvious, we are doing a majority of our work in our browser. Even designers can utilize free photoshop alternatives which are completely web based, without ever leaving their beloved browser. Extensions and Add-Ons enhance this experience also, by turning your web browser into a real hub. Mozilla Firefox is one of the browsers which can offer you very powerful assets of tools, if it’s used right.

Whether if it’s Web Design, UX, UI, Typography or anything else; some of Mozilla’s Firefox Web Browser’s strong points lie in it’s broad selection of available add-ons. Apart from the must have add-ons as the Web Developer Toolbar by Chris Pederick , and Firebug by Joe Hewitt, there are a lot of other little tools which ca…

Can Social Media Spending Fit Into a Simple ROI Formula?

Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quantify whether social media has made a difference for their companies. 36% said they had a good sense of qualitative (though not quantitative) results, with only 15% reporting they had seen a proven quantitative impact.
In traditional marketing terms return on investment (ROI) is relatively straightforward to work out.
Put simply, ROI = (Return – Investment)/Investment
So if you spend $1,000 and make a return of $10,000 as a direct result of this investment the ROI would be:
(10,000 – 1,000)/1,000 = a return on investment of $9 for every $1 spent.
Variables on both the return and investment side of the equation can make the calculations more complex of course, but the basics remain the same. The problem in applying this formula to social media…

Matt Cutts Is Going On Leave For Several Months

Matt Cutts, Google’s head of search spam, announced today that he will be going on leave for several months. Matt cited the need to spend more time with his wife as being among the key reasons behind his decision to go on leave.

When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me… And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work.

Matt’s leave is scheduled to start next week, after which time he will be gone through October. He has the utmost confidence in the webspam team while he’s gone, saying that they’re much better at spam fighting than even he is.

Matt won’t be checking work email while he’s gone, at all. This is a point he repeated several times throughout his announcement. Gmail filters will be set up to forward some of his outside email to individuals on the webspam team, but they won…