Skip to main content

Lenovo to challenge Xiaomi on smartphones with new company in China











In China’s smartphone market, Lenovo wants to fight fire with fire against rival Xiaomi by setting up a new mobile devices company that will use a separate brand, and leverage the Internet to sell directly to consumers.
The still unnamed company will help Lenovo “attack the fast-growing consumer mobile device market in China,” Lenovo said in a statement Wednesday.
Competitor Xiaomi was not named. But the new Lenovo company will operate with what sounds like a similar business model, according to details provided in the announcement.
Like Xiaomi, which has cultivated a huge fan base in China through its own website and social networking services, Lenovo’s new company will also focus on “close customer engagement”.
Sales, marketing and even product development by the company will rely on an “Internet-based business model,” Lenovo added in its statement.
Lenovo already has a thriving handset business in China that in the second quarter was about neck and neck with Xiaomi for the top spot in the country’s smartphone market, according to estimates from research firm Canalys and IDC.
Lenovo’s current smartphone business has been following a more traditional business model, and selling its products through China’s different mobile carriers, retail stores and its own online channels.
Xiaomi, on the other hand, has been disrupting China’s smartphone market, by largely selling its phones online directly to consumers. The company prides itself on engaging customers for input on product improvements, in addition to offering phones at cheap prices that have undercut competitors’ products.
Lenovo’s new company will become operational on April 1, with more details to come in the following months.
Other rivals in China, including Huawei Technologies and ZTE, have also been stepping up to compete with Xiaomi by focusing on online sales and offering phones at lower prices. In 2012, ZTE set up its own independently managed team to build a new smartphone brand called Nubia, which has grown in popularity in the country.

Popular posts from this blog

Ariana Grande Posted a video on Instagram

Watch out WhatsApp: Google may be launching a free messaging app very soon

Software giant Google Inc plans to launch a mobile messaging app it is likely to test in India and other emerging markets, the Economic Times reported on Friday, citing sources.

If launched, the mobile app will compete in the mobile chat space with the likes of WhatsApp, Line and Hike.

The daily said Google was in the early stages of development of the app, which will not make it mandatory to use a Google login. Moreover, unlike WhatsApp, where users have to pay Rs 53 annually after one year of usage, Google's messaging app will be free.

The Mountain View, California-based company is also looking at localisation, by adding Indian language support and voice-to-text messaging, the newspaper said.

A Google spokeswoman said the company did not comment on speculation.

Source:- http://bit.ly/1xIZHMs

Call of Duty: Advanced Warfare's Zombies Sold Separately As Part of $50 DLC Pass

Fans were excited when last week a leaked trailer for Call of Duty: Advanced Warfare seemed to show that a Zombies mode would be making it into the game. As Advanced Warfare is from Sledgehammer, Activision’s newest developer recruit, it was unknown if Zombies, a Treyarch tradition, would appear as a mode in the new game.

Now, we have confirmation that Zombies are indeed coming to Advanced Warfare, but how they’re coming might upset fans.

Announced by a GameStop press release, access to an upcoming Zombies mode is granted through the purchase of the game’s mammoth $50 DLC Season Pass, which includes five maps from the get-go, all maps after that, and now apparently, Zombies.

Though Call of Duty is known for its traditional deathmatch-style multiplayer and summer blockbuster-esque story campaigns, there is a huge contingent of fans who adore Zombies, and some who play it almost exclusively, as it’s a very different type of game than any of the other modes with its own kind of strategy and…