When most of the SEOs I have spoken to think of a Google algorithm update it is about lost positions, angry clients and disavow files. “One minute you have a happy client who is showing up for all their converting terms and suddenly… BOOM”. Typically this will happen on a Friday at 4.30pm just before you are due to go to the pub, then have to spend the following days chatting to a guy called ‘Link Daemon’ who lives in Boston and just happens to know someone on G+ who inturn just happens to be dating the cousin or someone who used to work at Google.
I have watched all of this horror from the sidelines, peering around a corner from the social media department or hearing the banshee screams from the safety of the content marketing office. I have always been fascinated by the power that Google wields over Search and how the ripples impact all facets of the industry, from social media and content marketing to even P.R. This interest in the negative effects of Google updates combined with a passion for stories lead me to put together an interactive looking at how Google Updates have personally affected SEOs. But as I began to get the data together I quickly found out that I was wrong and that updates were as much a positive force to some, as negative and that many firms had found themselves winning clients because of them.
Chris Dyson (Columnist at Searchenginewatch) made a good point that with each update, a change in practice has driven the creation of useful pages targeting visitors. He commented on the Vince update saying, “In terms of setting out Google’s direction of things to come Vince showed us that Google loved to reward brands”. I myself remember the Vince update whilst I was working at Freshegg and recall that a number of clients were hit and Brand sites were dominating their positions in the SERPS, in fact it was the first time that brand began to be seriously discussed as part of a client’s SEO strategy.