Skip to main content

THE WHOLE SCOOP ON THE APPLE PAY MONDAY LAUNCH


From his lips to your ears. It’s official. Tim Cook, Apple CEO, said that Apple Pay with be released on Monday (Oct. 20) along with the iOS 8.1 update.

Apple Pay will be available on the new iPhone 6 and 6 Plus via Passbook and the service will also work on the new iPad Air 2 and iPad Mini 3 devices, which were unveiled today at the special event held at the Apple campus in Cupertino.

“We think it is going to be profound. It’s going to change the way we pay for things,” said Cook.

Apple says that the new service is safe and secure because it utilizes tokenization and strips away any vulnerabilities, instead of transmitting credit card numbers and security codes.

Cook made sure to note that “It’s easy, it’s secure and yes, it’s a private way to pay for things.”

Since the company already lets about 800 million+ users buy music, books and applications via iTunes (which is linked to a credit card), expanding to mobile payments seemed like a natural and feasible shift for Apple.

But the way that Apple did it surprised many – digitizing the existing payments ecosystem.

Apple’s initial launch partners included:

-       Navy Federal Credit Union

-       USAA

-       PNC

-       Citi

-       Bank of America

-       Capital One

-       Wells Fargo

-       American Express

-       US Bank

-       Barclaycard 

But since the Apple introduction in September, 500 additional banks have committed to integrating with Apple Pay by early 2015. 

With that, Apple Pay was also able to persuade in-store (and in app) retailers to support the service.

In addition to its launch merchant partners, some of the recent in-store supporters to sign are:

-          Free People

-          Sports Authority

-          Footaction

-          Champs

-          Wegmans

-          American Eagle Outfitters

-          Office Depot 

Preorders for the new iPad Air 2 and the iPad Mini 3, both starting at $399, will start on Friday (Oct. 17) and will incorporate Touch ID and Apple Pay technology for which will allow users to make purchases from their device more seamlessly through applications for online shopping.

Although the rumored larger iPad was not released.  the iPad Air 2 is a bit more retailer friendly. It’s thinner (18 percent thinner, measuring 6.1 millimeters), has a longer battery life (10 hours) and weighs less than one pound. It also has much stronger anti-glare capabilities courtesy of an antireflective coating. That’s good for reading in the sun, but even better for store associates working beneath florescent retail lighting.

From a consumer perspective, Apple is counting on all of those tablet shoppers (of which there are increasing numbers – 4 out of every 5 tablet owners use it to shop) to be motivated by a faster, convenient andsecure in app shopping experience, which, of course, they hope will stimulate more merchant demand.

Digital wallets are nothing new but have struggled to gain traction. Google Wallet launched in 2011 as a way to eliminate consumer credit cards, loyalty cards and coupons and instead have them stored in a Google Wallet app on their Android phone. It was sort of a great idea that went nowhere, a year after launch Google Wallet still only worked with one credit card and bank combination that only worked on one wireless network, Sprint. Today, Google Wallet still struggles to gain traction, although the launch of Apple Pay has started a race to enable the Android ecosystem with a digital payments “wallet.”

Never a first mover, Apple tends refrain from launching new technologies until it can determine a path to reinvention. While the current Apple Pay payment method mirrors what consumers do today at the point of sale, with their phone substituting for a card, there are aspects of the holistic experience that are innovative – the tokenization protocol upon which it is built, its voice activated payments option and use of biometrics to trigger payments.

Popular posts from this blog

5 More Killer Firefox Addons for Designers

If you compare the way you use your computer today with how you used it, let’s say 10 years ago, you will probably notice a big difference, even if you essentially still do the same tasks with it. Applications replace Software and Add-Ons replace Stand Alone Programs.

It’s obvious, we are doing a majority of our work in our browser. Even designers can utilize free photoshop alternatives which are completely web based, without ever leaving their beloved browser. Extensions and Add-Ons enhance this experience also, by turning your web browser into a real hub. Mozilla Firefox is one of the browsers which can offer you very powerful assets of tools, if it’s used right.

Whether if it’s Web Design, UX, UI, Typography or anything else; some of Mozilla’s Firefox Web Browser’s strong points lie in it’s broad selection of available add-ons. Apart from the must have add-ons as the Web Developer Toolbar by Chris Pederick , and Firebug by Joe Hewitt, there are a lot of other little tools which ca…

BlackBerry Partners with Samsung: BES12-Knox Team-up is Good News for Security of Android

(Photo : Kārlis Dambrāns)

BlackBerry has a pleasant surprise for Android users: a partnership with Samsung will bring better Android security by coupling its BlackBerry Enterprise Server (BES) 12 mobility management platform with Samsung's business-centered Knox security system.

In a move that raised eyebrows, BlackBerry CEO John Chen announced at the company's enterprise event in San Francisco on Nov. 13 that it is working with Samsung, the very company that brought the Canadian smartphone maker to its knees, to deliver more secure mobility solutions for enterprises running on Android.

The partnership will provide Samsung's business clients using its Knox suite of secure work applications with an additional layer of security by having Knox run on BlackBerry's BES12 server.

"People probably didn't expect to see these two companies on the same stage, at least not willingly," says John Sims, BlackBerry's head of enterprises services. "We need to be abl…

Jessica Lange Is Definitely Done With American Horror Story But Look Who's Checking in...

Good news and bad news, American Horror Story fans.

Queen Jessica Lange confirmed at tonight's PaleyFest panel that she will not return for American Horror Story: Hotel.

"Yes, I'm done," she told the audience, "We've had a great run here. I have absolutely loved doing these four characters that I've had the opportunity to play. In all the madness, I've loved the writers, my actors, Ryan and the whole, I mean, insanity of it, shooting here, shooting in new orleans, the stories, everything."

While that is definitely not music to our ears, the panel did offer up a few happier Hotel tidbits, like the fact that White Collar star Matt Bomer will be joining the show for the season, along with 30 Rock star Cheyenne Jackson. Both Bomer and Jackson are pretty familiar with Ryan Murphy and co, having both guest starred on Glee. Bomer also appeared in American Horror Story: Freak Show as a prostitute who was brutally murdered by Dandy (Finn Witrock).

While Jack…