Skip to main content


From his lips to your ears. It’s official. Tim Cook, Apple CEO, said that Apple Pay with be released on Monday (Oct. 20) along with the iOS 8.1 update.

Apple Pay will be available on the new iPhone 6 and 6 Plus via Passbook and the service will also work on the new iPad Air 2 and iPad Mini 3 devices, which were unveiled today at the special event held at the Apple campus in Cupertino.

“We think it is going to be profound. It’s going to change the way we pay for things,” said Cook.

Apple says that the new service is safe and secure because it utilizes tokenization and strips away any vulnerabilities, instead of transmitting credit card numbers and security codes.

Cook made sure to note that “It’s easy, it’s secure and yes, it’s a private way to pay for things.”

Since the company already lets about 800 million+ users buy music, books and applications via iTunes (which is linked to a credit card), expanding to mobile payments seemed like a natural and feasible shift for Apple.

But the way that Apple did it surprised many – digitizing the existing payments ecosystem.

Apple’s initial launch partners included:

-       Navy Federal Credit Union

-       USAA

-       PNC

-       Citi

-       Bank of America

-       Capital One

-       Wells Fargo

-       American Express

-       US Bank

-       Barclaycard 

But since the Apple introduction in September, 500 additional banks have committed to integrating with Apple Pay by early 2015. 

With that, Apple Pay was also able to persuade in-store (and in app) retailers to support the service.

In addition to its launch merchant partners, some of the recent in-store supporters to sign are:

-          Free People

-          Sports Authority

-          Footaction

-          Champs

-          Wegmans

-          American Eagle Outfitters

-          Office Depot 

Preorders for the new iPad Air 2 and the iPad Mini 3, both starting at $399, will start on Friday (Oct. 17) and will incorporate Touch ID and Apple Pay technology for which will allow users to make purchases from their device more seamlessly through applications for online shopping.

Although the rumored larger iPad was not released.  the iPad Air 2 is a bit more retailer friendly. It’s thinner (18 percent thinner, measuring 6.1 millimeters), has a longer battery life (10 hours) and weighs less than one pound. It also has much stronger anti-glare capabilities courtesy of an antireflective coating. That’s good for reading in the sun, but even better for store associates working beneath florescent retail lighting.

From a consumer perspective, Apple is counting on all of those tablet shoppers (of which there are increasing numbers – 4 out of every 5 tablet owners use it to shop) to be motivated by a faster, convenient andsecure in app shopping experience, which, of course, they hope will stimulate more merchant demand.

Digital wallets are nothing new but have struggled to gain traction. Google Wallet launched in 2011 as a way to eliminate consumer credit cards, loyalty cards and coupons and instead have them stored in a Google Wallet app on their Android phone. It was sort of a great idea that went nowhere, a year after launch Google Wallet still only worked with one credit card and bank combination that only worked on one wireless network, Sprint. Today, Google Wallet still struggles to gain traction, although the launch of Apple Pay has started a race to enable the Android ecosystem with a digital payments “wallet.”

Never a first mover, Apple tends refrain from launching new technologies until it can determine a path to reinvention. While the current Apple Pay payment method mirrors what consumers do today at the point of sale, with their phone substituting for a card, there are aspects of the holistic experience that are innovative – the tokenization protocol upon which it is built, its voice activated payments option and use of biometrics to trigger payments.

Popular posts from this blog

Taylor Swift Unhappy After Princeton Review Misquotes Her Lyrics in SAT Test Paper

The popstar of several multi-million dollar hits and multi-million dollarlegs, Taylor Swift is not one to be messed with. The Princeton Review found that out the hard way after they published Tay Tay's lyrics as an example of bad grammar on a SAT practice test.

To be fair, they were trying to make the point that pop songs are where grammar goes to die and also cited other pop singers such as Katy Perry, Justin Timberlake, Lady Gaga and Kesha.

The fiercely loyal Tay Tay fans were not likely to let this go by and Tumblr user Nava who was apparently having ' an amazing time studying for SAT' when she spotted this, posted a snapshot with the caption, " .... it isn't a pop song it's a country pop song so take that Princeton review Taylor is grammar queen so shhhhhh.."


Unluckily for the Princeton Review however they misquoted the lyrics of the song Fifteen. The question paper wanted students to grammatically correct, "Somebody tells you they love you, …

Jessica Lange Is Definitely Done With American Horror Story But Look Who's Checking in...

Good news and bad news, American Horror Story fans.

Queen Jessica Lange confirmed at tonight's PaleyFest panel that she will not return for American Horror Story: Hotel.

"Yes, I'm done," she told the audience, "We've had a great run here. I have absolutely loved doing these four characters that I've had the opportunity to play. In all the madness, I've loved the writers, my actors, Ryan and the whole, I mean, insanity of it, shooting here, shooting in new orleans, the stories, everything."

While that is definitely not music to our ears, the panel did offer up a few happier Hotel tidbits, like the fact that White Collar star Matt Bomer will be joining the show for the season, along with 30 Rock star Cheyenne Jackson. Both Bomer and Jackson are pretty familiar with Ryan Murphy and co, having both guest starred on Glee. Bomer also appeared in American Horror Story: Freak Show as a prostitute who was brutally murdered by Dandy (Finn Witrock).

While Jack…

Apple's New MacBook Is Almost a Tablet

The new MacBook is an iPad with a keyboard. That may be the best description of the new Apple laptop design, based on Apple’s launch event on Monday. At a mere 13 millimeters thick and weighing just two pounds, it approaches the iPad’s portability and is just as spartan, sporting only a solitaryconnector.
 PLAY VIDEO Why We Should Care About Quantum Computing With mega companies like Microsoft, Google and IBM quietly investing in quantum computing development, word is starting to leak out that the out-there technology with the sci-fi name might be a part of our lives sooner rather than later. DNEWS DCI Consumers tired of trying to shoehorn their iPad into a laptop (i.e., do real work on their iPad) may have finally found the ideal replacement. The new MacBook will replace the iPad for some people, according to Andy Vandervell, an editor at Trusted Reviews. “If you've ever bought a keyboard for your iPad and found that experience frustrating, the new MacBook is the perfect tonic,” V…