Sunday, April 27, 2014

9 New Features in Keyword Planner Tool


These new additions by Google bring some enhancement to the Keyword Planner tool giving deeper insight into data over time to the advertisers. With each new addition the visual components are more enhanced and making data more meaningful at a glance. The tool also gives information to the web publishers about what internet users are looking for on the internet.

 Let’s talk about what these nine new features include.
  • Specify a time period

This feature provides the keyword suggestions and estimated volume around the specified time period. In addition to this a graph also provided which displays a visual of changes over time. If you move a mouse pointer over one of the bar, it will give you the details of the corresponding month.


  •  Period of time comparison

Visual graph display the time period comparisons which we can also perform. This comparison can be made by choosing one of the options i.e. Previous period, Same period last year, and Custom.

Previous period: If this option is selected then it means the set range (for example April 2014 to June 2014) will compare and displays the result for the previous time period i.e. January 2014 to March 2014.

Same period last year: The set range (April 2014 to June 2014) will compare and displays the result for the same period in last year i.e. April 2013 to June 2013.

Custom: This will allow you create your own custom comparison. For easy visuals Google will graph the comparison time if the comparison is set ON.

  •  Visualizing Mobile Trends

In this, a graph is displayed which shows the comparison between the mobile device (green) and all types of devices (blue). Placing the cursor over the bar gives you the volume of the corresponding month.

  • By comparing two periods look at the relative and absolute changes for keyword’s volume and each ad group

This is used to understand what keywords are on the decline or in-flux and this can be done by reviewing total change or percent change.
  • Flexible time periods

The results can be scale (Time period based) to achieve monthly, quarterly, or annual results. Advertisers can specify the time period based estimates in addition to daily estimates.

  • Look at the targeted locations and breakdowns by device

Expected contribution from individual devices is displayed in form of a visual graph which is easily understandable by the advertisers.

  • Location breakdowns of your targeted location For Sub-Geographic

If you choose United States (for example) as your targeting area then there are the following options which you will have.

In Blue: Area targeted – You can look at the estimates for your specified geographic targeting.

In Red: To look for further granularity of your targeted area select one of the option from automatic breakdowns.

  • Device segmentation and bid adjustments

Look at the estimated volume breakdown done by device and for mobile bid adjustments get estimates specific.

Device specific estimate breakdowns

Baseline bid based estimates are applied to all devices. By adding a bid adjustment, the bid adjustment based adjustments will be provided.

  • For Sub-Geographic

The visualization above depicted the breaks the targeted area with volumes and it is based on your choice above. You can change the time view as you want. The example above shows the clicks per quarter.

Sandeep Sharma

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