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Security is a top priority for Google. They invest a lot in making sure that their services use industry-leading security, like strongHTTPS encryption by defaul t. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google. Beyond their own stuff, they are also working to make the Internet safer more broadly. A big part of this is, they are making sure that websites people access from Google are secure. For instance, they have created resources to help webmasters prevent and fix security breaches on their sites. They want to go even further. At Google I/O a few months ago, They called for “ HTTPS everywhere ” on the web. They have also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS , or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months they have been running tests taking into account whether sites use secure, en...

Yesterday, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly launched Google News Publisher Center will let you make changes to Google’s record of your news site. With the Publisher Center, your potential readers can be more informed about the articles they’re clicking on and you benefit from better discovery and classification of your news content. To use the new Publisher Center, first you have to verify ownership of your site using Google Webmaster Tools. Then you can use the Publisher Center to directly make the following changes: Update your news site details , including changing your site name and labeling your publication with any relevant source labels (e.g., “Blog”, “Satire” or “Opinion”) Update your section URLs when you change your site structure (e.g., when you add a new section such as http://example.com/2014commonwealthgames or http://example.com/elections201...

Today we're releasing the Google Now Launcher for all devices that run Android 4.1 (Jelly Bean) and higher. The  Google Now Launcher  gives you a home screen that's clean, simple and customizable. One swipe leads 

Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We’ve named this update the  Pigeon update . The core changes are behind the scenes, but it does impact local search results rankings and some local businesses may notice an increase or decrease in web site referrals, leads and business from the change. Google told us that the new local search algorithm ties deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more. In addition, Google said that this new algorithm improves their distance and location ranking parameters. The new algorithm is currently rolling out for US English results and aims to provide ...

Courtesy of: Eperfects

If you compare the way you use your computer today with how you used it, let’s say 10 years ago, you will probably notice a big difference, even if you essentially still do the same tasks with it. Applications replace Software and Add-Ons replace Stand Alone Programs. It’s obvious, we are doing a majority of our work in our browser. Even designers can utilize free photoshop alternatives which are completely web based, without ever leaving their beloved browser. Extensions and Add-Ons enhance this experience also, by turning your web browser into a real hub. Mozilla Firefox is one of the browsers which can offer you very powerful assets of tools, if it’s used right. Whether if it’s Web Design, UX, UI, Typography or anything else; some of Mozilla’s Firefox Web Browser’s strong points lie in it’s broad selection of available add-ons. Apart from the must have add-ons as the Web Developer Toolbar by Chris Pederick , and Firebug by Joe Hewitt, there are a lot of other little tools whi...

Most businesses have accepted a social media presence is worthwhile, although many seem unable to back that feeling up with hard facts and figures. In a recent survey of 410 chief marketing officers almost half (49%) said they weren’t able to quantify whether social media has made a difference for their companies. 36% said they had a good sense of qualitative (though not quantitative) results, with only 15% reporting they had seen a proven quantitative impact. In traditional marketing terms return on investment (ROI) is relatively straightforward to work out. Put simply, ROI = (Return – Investment)/Investment So if you spend $1,000 and make a return of $10,000 as a direct result of this investment the ROI would be: (10,000 – 1,000)/1,000 = a return on investment of $9 for every $1 spent. Variables on both the return and investment side of the equation can make the calculations more complex of course, but the basics remain the same. The problem in applying this fo...