Once again a good news came from Google, That it is going to add restaurant’s menus in the SERP, which was in the beta mode several weeks ago. This feature was introduced in the form of OneBox which is capable of showing the restaurant’s specification. It’s not defined from where Google exactly collecting these information for each Restaurant’s menu. From SEL Matt McGee have a word with Google spokesperson, that they are getting all the information of menu data from a third party, just like they are getting data to weather and answers. Google is not capable to adding individual menus for restaurants directly, but it’s working regularly to extract their database for menus and restaurants. Image source: http://www.ironpaper.com/ This feature could grow the instant traffic for restaurant’s official website when user are searching specifically for their menu but on the other hand it can also be helpful to generate more business by giving the answer to the user’s query as